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Cause-Related Marketing in the Fashion Industry_ The Role of Consumer Identification

소개글 Author: Lee Ji Young, K. P. Johnson Kim Organization: Lee Ji Young; K. P. Johnson Kim Publish: Journal of the Korean Society for Clothing Industry Volume 16, Issue5, p756~765, 31 Oct 2014
태그
  • cause-related marketing
  • corporate social responsibility
  • customer-company identification
  • customer loyalty